April 28, 2009

To the Land Down Under

Right around the time I meant to start The 23 Year Old Publisher blog, I received one of the most shocking emails ever. It went something like this: “Dear Amanda, We would like to invite College Media on a press trip to Australia.” Australia! Sure I’ve tried Vegemite and yes, I’ve had an Australian boyfriend at summer camp, but I never imagined actually traveling to Australia, not yet at least. I’m at the age where beach vacation usually means Ocean City, not Queensland.

The email continued: “The trip is next week.” My first thought: scam. Well, little did I know, in the media industry, these press trips are not that unusual. Tourism Australia is promoting their fairly new U.S. student work/holiday visa and since College Media caters to their target demographic, they wanted to work with us. What better way to promote a country than to send magazine editors there to experience it themselves?

At first I was hesitant, because with only a weeks notice, I wasn’t sure if I could step away from College Media for a whole ten days. In fact, I’ve never really taken off. Is it wrong to wonder if your whole business will die if g-d forbid you’re not there? Wait a minute, what was I thinking. I have the best team imaginable and there’s a solid system in place; College Media doesn’t need me physically there 24/7, and if it did, then I have failed as an entrepreneur. Plus, wasn't the perk of entrepreneurship the ability to experience a different kind of working world, one where adventure and possibility exists—this was an opportunity of a lifetime.

A week later, I was on a flight to Sydney along with a few other lucky media representatives. I would tell you all the sweet details but you’ll have to wait until the article releases in our September issue. I will, however, reveal that I did in fact see a koala, I tasted kangaroo...and liked it, I can officially say I’ve herded cattle on a horse and I learned how to surf.

Stay tuned for my post on maximizing your press trip!

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