May 14, 2009

Condoms and Candy: College Media Throws the Ultimate Hot Summer Party

Events, events, events. That’s how College Media is going to build a relationship with its audience. And so we did! Last Thursday we threw a hot summer party at Santa Fe Café. And yes, it was hot.

About two months ago I knew we were ready for another party. There’s just this itch I get where I’m like “I need to make sure college students know who we are.” What was so cool was that now that we’re on our sixth issue, students did know us. 

So to get started on the party planning, we chose our location: College Park. It's where we have the largest, most concentrated audience, so it's the best place for us to set the standard for our event reputation.

Anna, our PR director, took the reins on running the show: recruiting a talented committee, brainstorming themes, meeting with our contacts at Santa Fe, organizing sponsors for our raffle giveaways (from Rita’s Italian Ice to Hanami sushi), shopping for decorations and setting the script for the night. Anna rocked. I’ve planned our events in the past and to pass the responsibility onto someone new on the team made me realize that we’ve grown. I felt confident that Anna could pull it off from her enthusiasm right from the beginning.

So how did the party turn out? We had awesome decorations, all fitting with the red hot theme—red lamps hanging above our table, red candies, red mardi gras beads, a sick looking red banner (props to Ruben for making that happen) and the red hot chili pepper piñata. Yes, I said it, piñata, filled with two very important resources for students: condoms and candy. The health center on campus even donated the condoms!

Students were wearing the beads, signing up for the raffle and getting to know College mag. There were probably over 500 students there. The best part—we had College mag photographers there as paparazzi for the night. This was key for tying in our website, so now the night’s evidence is online at collegemagazine.compretty sneaky eh?

As I’m taking a College magazine shooter with our editors, Brian, Ashley and Ian and then another College mag shooter with Anna, and then another with, wait, I can’t remember, I thought to myself, wow, I may be out of the college scene, but this is great party.

Stay tuned to my post on the key to event planning.

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